Lee Humphreys gave a talk at Microsoft Research which was featured in Harvard's Nieman Journalism Lab here.
For the past 10 years or so, Jeff Niederdeppe and his colleagues have been studying how Americans make sense of public information about the causes of cancer and ways to prevent it. Read Professor Niederdeppe's article "Confusion Reigns: Cutting Through the Overload of Information on Cancer Prevention" at the Robert Wood Johnson Foundation site.
Professor Jonathon Schuldt discusses the persuasive effects of green labels in The Atlantic "If It's Green It Must Be Healthy" and US News & World Report "Consumers View Foods with Green Labeling as Healthier - Study."
Listen here to Professor Jeff Niederdeppe's Super Human Radio web interview about direct-to-consumer pharmaceutical advertising.
Jeff Hancock is Today's Talk on Ted.com.
The Future of Lying with Jeff Hancock.
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