328 Kennedy Hall
Jeff Niederdeppe joined the faculty at Cornell University as an Assistant Professor of Communication in fall 2008. His research explores the effects of mass media campaigns and health news coverage on health behavior and social policy. Much of his published work has focused on the effectiveness of large-scale anti-tobacco media campaigns and the role of news coverage in shaping health behavior and policy. Current grant-funded projects aim to develop and test persuasive message strategies aimed at changing social determinants of health conditions like obesity by generating public and policymaker support for public policy change.