Jonathon Schuldt joined the Cornell faculty as an Assistant Professor of Communication in the summer of 2012. His research focuses on everyday judgment and decision making in the domains of environmental and health communication. Prior to Cornell, he was a faculty member at California State University - Northridge. He holds a bachelor's degree from Cornell and a Ph.D. from the University of Michigan.
My research focuses on the factors that influence judgments, decisions, and public opinion in the health and environment domains. Specific topics of interest include message framing, health claims and food labeling, and political communication. Recent work examines the intersection of online search behavior, issue framing, and political identity.
Outreach and Extension Focus
A primary goal of our lab is to apply and extend theory in ways that inform real problems facing New York State and the world. Findings from the lab are routinely shared with local and national media outlets in order to maximize the potential public benefit of the work.
My overarching goal in teaching (whether the class is large or small) is to create an environment in which students can engage with the course material in ways that are relevant to their everyday lives. To that end, assignments in my courses typically focus on application: whether it's a writing assignment that applies a course concept to a real-world event, an op-ed piece that students actually submit for publication, or a group project that introduces students to active and collaborative social science research.
- Schuldt, J., & Roh, S. Media frames and cognitive accessibility: What do “global warming” and “climate change” evoke in partisan minds? . Environmental Communication.
- Schuldt, J., & Roh, S. Of accessibility and applicability: How heat-related cues affect belief in "global warming" versus "climate change". Social Cognition. 32:219-240.
- Schuldt, J., Guillory, J., & Gay, G. K. Prejudice and the plate: Effects of weight bias in nutrition judgments.
- Schuldt, J., Roh, S., & Schwarz, N. Questionnaire design effects in climate change surveys: Implications for the partisan divide.
- Roh, S., & Schuldt, J. (2014). Where there's a will: Can highlighting future youth-targeted marketing increase support for soda taxes?. Health Psychology.
- Dickinson, J. L., Crain, R. L., Reeve, H. K., & Schuldt, J. (2013). Can evolutionary design of social networks make it easier to be "green"?. Trends in Ecology and Evolution. 28:561-569.
- Schuldt, J. (2013). Does green mean healthy? Nutrition label color affects perceptions of healthfulness. Health Communication. 28:814-821.
- Schuldt, J., & Hannahan, M. (2013). When good deeds leave a bad taste: Negative inferences from ethical food claims. Appetite. 62:76-83.
- Schuldt, J., Muller, D., & Schwarz, N. (2012). The "fair trade" effect: Health halos from social ethics claims. Social Psychological and Personality Science. 3:581-589.
- Schuldt, J., Konrath, S., & Schwarz, N. (2011). "Global warming" or "climate change"? Whether the planet is warming depends on question wording. Public Opinion Quarterly. 75:115-124.
Presentations and Activities
- How do people think about marine health? Exploring motivated reasoning about the links between climate change, oyster disease, and human health.. May 2014. ICA. Seattle, WA.
- Thought for food: How nutirional judgments are shaped by contextual cues. May 2014. Union College. Schenectady, NY.
- Hot or not? Differential associations of “global warming” vs. “climate change” across the partisan divide. June 2013. International Environmental Communication Association. Uppsala, Sweden.
- Emphasis frames and Americans’ perceptions of scientific consensus: Scientists agree on “climate change” but not on “global warming". May 2013. American Association for Public Opinion Research (AAPOR). Boston, MA.
- The "organic" cookie diet? How food labels bias our judgment. April 2013. Alumni Affairs and Development. Cornell University.
- Climate communication & partisanship: Is "global warming" the problem?. March 2013. Atkinson Center for a Sustainable Future. ILR Conference Center.
- Believing in "climate change" but not "global warming": Framing effects in environmental judgments. March 2013. Departments of Communcation, Developmental Sociology, Natural Resources, and the Dyson School. Cornell University.