My research program examines how people communicate about health, science, and environmental risks. Such communication can take place in many venues- from the front page of the New York Times, to the website of the CDC, to the local public meeting, to the doctor's office, to the visitors' center in our national parks. I am particularly interested in how risk communication influences people's attitudes and behaviors, as well as incentives and barriers people face in the context of risk communication.
My current research examines ways to develop risk messages that encourage greater awareness of the public health implications of climate change, species conservation, and biodiversity. It also focuses on public acceptability of risk in the context of new and renewable energy technologies.
Outreach and Extension Focus
My research often takes place in applied contexts related to risk and environmental decision making (e.g., Why do people attend public meetings about local environmental risks? Who do people trust for information about renewable energy?), and I enjoy sharing my results and discussing other relevant research with people outside of the classroom who want to learn more about risk communication.
As part of the undergraduate major, I teach Communication and the Environment, Risk Communication, and Community Involvement in Environmental Decisions. In the graduate curriculum, I teach Risk Communication and Advanced Communication and the Environment.
Awards and Honors
- Fellow (2014) Society for Risk Analysis
- Councilor (2015) Society for Risk Analysis
- Advisory Committee Service Award (2010) U.S. Food and Drug Administration
- Fellow (2009) Cornell's Atkinson Center for a Sustainable Future
- Chauncey Starr Distinguished Young Risk Analyst award (2008) Society for Risk Analysis
- Lu, H., McComas, K. A., Buttke, D., Roh, S., & Wild, M. (2016). A One Health Message about Bats Increases Intentions to Follow Public Health Guidance on Bat Rabies. PLoS One.
- Tallapragada, M., Eosco, G., & McComas, K. A. (2016). Aware, yet ignorant: Exploring the views of early career researchers about funding and conflicts of interests in science. Science and Engineering Ethics.
- Liao, W., Yuan, Y., & McComas, K. A. (2016). Communal risk information sharing: Motivations behind voluntary information sharing for reducing interdependent risks in a community. Communication Research.
- Schuldt, J., McComas, K. A., & Byrne, S. (2016). Communicating about ocean health: Theoretical and practical considerations. Philosophical Transactions of the Royal Society.
- Young, C. E., & McComas, K. A. (2016). Media’s role in enhancing sustainable development in Zambia. Mass Communication and Society.
- Dixon, G., McComas, K. A., Besley, J., & Steinhardt, J. (2016). Transparency in the food aisle: The influence of procedural justice on views about labeling of GM foods. Journal of Risk Research.
- McComas, K. A., Schuldt, J., Burge, C., & Roh, S. (2015). Communicating about marine disease: The effects of message frames on policy support. Marine Policy. 57:45-52.
- Dixon, G., Deline, M., McComas, K. A., Chambliss, L., & Hoffmann, M. P. (2015). Saving Energy at the Workplace: The Salience of Behavioral Antecedents and Sense of Community. Energy Research & Social Science. 6:121-127.
- Hart, P., Stedman, R. C., & McComas, K. A. (2015). How physical proximity of climate mitigation projects influences the relationship between affect and public support. Journal of Environmental Psychology. 43:196-202.
- Roh, S., McComas, K. A., Rickard, L., & Decker, D. J. (2015). How motivated reasoning and temporal frames may polarize opinions about wildlife disease risk. Science Communication. 37:340-370.
Presentations and Activities
- How do people think about marine health? Exploring motivated reasoning about the links between climate change, oyster disease, and human health. International Communication Association (ICA). May 2014. ICA. Seattle, WA.