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Hwanseok Song

My research focuses on people’s social judgments about other individuals, groups, or authorities within contexts where information about environmental issues, conservation, and technologies is communicated. Successful cooperation in environmental disputes or collaborative conservation projects largely depends on how stakeholders or project members maintain a positive view of each other. Similarly, qualities such as trust and fairness are essential for public authorities and experts communicating with the public. My research program seeks to understand not only how people make these judgments but also their downstream consequences on other attitudes and pro-environmental behavior.


  • M.S., Communication, Cornell University
  • M.A., Communication, Johns Hopkins University
  • B.A., German Language and Literature/Political Science, Yonsei University


  • Song, H., McLeod, P. L., Schuldt, J. P., Crain, R., & Dickinson, J. L. (2017). Group norm violations in an online environmental social network: Effects on impression formation and intergroup judgments, Group Processes and Intergroup Relations. Advance online publication.
  • Song, H. & Schuldt, J. P. (2017). Communicating conservation status: How different statistical assessment criteria affect perceptions of extinction risk. Risk Analysis, 37(9). 1706-1715.
  • McComas, K. A., Lu, H., Keranen, K. M., Furtney M. A., & Song, H. Public perceptions and acceptance of induced earthquakes related to energy development. Energy Policy, 99(3), 27-32.

Research Interests

Trust and fairness in risk communication; social judgments, impression formation, person perception in environmental contexts; communication of environmental risk


  • Doctoral Dissertation Research Improvement Grant, 2017, National Science Foundation (Award Abstract #1658075: Revealing the attitude strength attributes underlying trust in risk managers).
  • Top Poster Award, 2017, International Communication Association, Environmental Communication Division.
  • Anson Rowe Advanced Student Award, 2017, Department of Communication, Cornell University.
  • CALS Outstanding Graduate Teaching Assistant, 2016, Cornell University.
  • Annual Scholarship, 2014, Korean American Scholarship Foundation.
  • Cornell Fellowship recipient, 2013, Cornell University.

Conference Involvement

  • Song, H., McComas, K. A., & Schuler, K. L. (2017). The role of trust and perceived similarity in psychological reactance against regulatory wildlife policy. Poster presented at the annual meeting of the Society for Risk Analysis, Arlington, VA.
  • Song, H. Schuldt, J. P., McLeod, P. L., Crain, R., & Dickinson, J. L., (2017). Effects of Norm Violations on Impression Formation in a “Green” Social Network. Paper presented at the 67th Annual Conference of the International Communication Association, San Diego, CA.
  • Song, H. (2016). Trust shaped through knowledge and elaboration: Considering the attitude strength properties of trust. Paper presented at the annual meeting of the Society for Risk Analysis, San Diego, CA.
  • Song, H. (2016). Need for autonomy as a motive for valuing fairness in risk communication. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Minneapolis, MN.
  • Song, H. (2015). Analyzing the discourse of trust in post-spill Charleston, WV through local newspapers. Poster presented at the 2015 Society for Risk Analysis Annual Meeting, Arlington, VA.
  • Song, H., McLeod, P. L., Schuldt, J. P., Crain, R., Dickinson, J. L., (2015). Exploring identity-based social influence on environmental behaviors in a socially networked mapping platform, Poster presented at the annual meeting of the Atkinson Center for Sustainable Future, Cornell University.
  • Song, H. & Schuldt, J.P. (2014). Perceived risk of extinction for species depends on assessment criterion applied. Poster presented at the 2014 Society for Risk Analysis Annual Meeting, Denver, CO.
  • Song, H., Underhill, J.C., & Schuldt, J.P. (2013). Communication conservation with labels: The effectiveness of using IUCN categories for advocacy. Poster presented at the Society for Risk Analysis Annual Meeting, Baltimore, MD.