President and Chief Operating Officer, Nintendo of America Inc.
Reggie Fils-Aime joined Nintendo of America Inc. in December 2003 as Executive Vice President of Sales & Marketing. In May 2006, he was promoted to President and Chief Operating Officer. Reggie runs the day-to-day operations of Nintendo of America, and is responsible for all activities for Nintendo in the United States, Canada and Latin America.
A graduate of Cornell University, Reggie began his career at Procter & Gamble, and later became senior vice president for Panda Management Co., the world’s leading Chinese food-service company. He also served as senior director for national marketing at Pizza Hut, U.S. marketing chief for Guinness Import Co., and chief marketing officer for Derby Cycle Corp. Prior to joining Nintendo, Reggie most recently was senior vice president of marketing at VH1, part of MTV Networks.