Public Relations Manager, PeopleTV, Meredith Corp.
Alyssa is the Public Relations Manager for PeopleTV, the free streaming network helmed by PEOPLE and Entertainment Weekly. She is responsible for promoting the network, overall, as well as individual shows, executives and talent. Prior to joining Time Inc. (now Meredith Corp.), she worked as a Senior Account Executive at the Manhattan-based entertainment public relations agency, FerenComm, where her client roster included: Bravo, CNBC, Crackle, Travel Channel, Science Channel, Fusion, SundanceTV and more. Before joining this agency, Alyssa was an Account Executive at the entertainment public relations and marketing agency, Beck Media & Marketing. While working for this agency in both Los Angeles and New York City, her client roster included: NBCUniversal, Hulu, National Geographic Channel, Mark Gordon Productions, the Casting Society of America and award-winning actors.
At Cornell, Alyssa co-authored the paper, “Mitigating the Perception of Threat to Freedom through Abstraction and Distance,” with Cornell Ph.D. candidate Sherri Jean Katz and Cornell Communication Associate Professor Sahara Byrne. Communication Research published this study in 2016.
In addition to being an Advisory Board member for Cornell’s Communication Department, Alyssa is a Cornell Alumni Admissions Ambassador and, while living in Los Angeles, helped to coordinate the Cornell in Hollywood internship program. Alyssa graduated from Cornell University in 2012, receiving her Bachelor of Science in Communication, with a minor in Development Sociology.