Executive Vice President and Chief Research Officer, Viacom Media Networks
Colleen is Executive Vice President and Chief Research Officer for Viacom Media Networks (VMN). In her role, she leads the company’s Research & Analytics team, supporting Viacom senior management and providing guidance to research teams across the company's portfolio of brands, including MTV, Nickelodeon, and Comedy Central. Colleen oversees the development of VMN’s consumer insights research on new media behaviors and emerging technologies. This work informs the company’s creative and business operations, from programming and digital strategy to ad sales and content distribution and marketing. Colleen has been instrumental in driving innovation in the cross-platform measurement space and creating solutions for the industry’s key measurement challenges. She has shared VMN’s research and insights in presentations at The White House, on Capitol Hill and on Wall Street. She has spoken at premiere consumer and research-focused conferences held by “The Economist,” The Advertising Research Foundation and The Institute for International Research, as well as at international venues including the Monaco Media Forum and the Australian Subscription Television and Radio Association Conference. Colleen joined Viacom in 1996, where she served most recently as Senior Vice President of Research for VH1/CMT.
Colleen began her career at CBS, holding a series of positions at the company’s O&Os and broadcast network. She went on to serve as Director of Research at Telemundo, before becoming Associate Partner and Director of Research at J. Walter Thompson. She serves as the chairman of the board of the Advertising Research Foundation (ARF), is chairman of the executive committee for the Coalition for Innovative Media Measurement (CIMM) and is a 2009 TAMI Award winner for her integral role on the CTAM Research Committee.
She holds a B.S. in Communications from Cornell University and an M.B.A. from New York University’s Stern School of Business. She is also on the Advisory Board for the Communications Department at Cornell. In 2010, she was named to Ad Age’s list of Media Mavens, and in 2009 was recognized by Working Mother Magazine as a Working Mother of the Year.