Executive Vice President/General Manager, Advertising Sales, Marketing, NBCUniversal
Scott serves as Executive Vice President/General Manager of Advertising Sales, Marketing, within NBCUniversal’s Advertising Sales and Client Partnerships Division. In this role, he oversees the company’s new branded Content Studio, its Portfolio Trade Marketing and Events team, and the monetization of key advertising partnerships and products such as Buzzfeed and Vox. His leadership and direction contributes significantly to the success of NBCU’s Advertising Sales Marketing Division, which specializes in the development of rich, research-based, data-centric marketing strategies for its marketing and advertising clients, and distributes them across the media landscape, including NBCUniversal’s array of digital, broadcast, and cable platforms.
Previously, Scott directed and managed NBCU’s digital sales efforts for entertainment, lifestyle, news, and Hispanic brands including unique properties such as Fandago and E!Online, with offerings that included original digital content development, social media, and data programs. Scott joined Comcast/NBCUniversal in 2009 as head of Comcast’s digital advertising sales. Subsequently, as Executive Vice-President of Digital Advertising Sales for NBCUniversal, he reorganized, aligned, and expanded six separate groups culminating in 50% year-over-year growth of digital video in the 2015–16 upfront marketplace. Prior to NBCUniversal, Scott spent more than 20 years in marketing, sales management, and media for iconic industry giants, as well as innovative start-ups, including AOL, Disney/ABC, MTV Networks, Prodigy, and Sony.
He is a founder, four-time board member, and on the executive committee of the Interactive Advertising Bureau (IAB), and was its first vice-chairman. He is also the Chairman of the IAB’s Digital Media Sales Certification program, which has tested and graduated more than 5000 sales professionals since its introduction. Scott earned a BA in Economics from Cornell University. He has an MBA in Marketing/Finance from the Kellogg School of Management at Northwestern University. Additionally, he has created, led, and currently speaks to graduate and undergraduate classes on digital media and marketing trends and developments. He is an active advisor to Cornell’s Department of Communication and Unigo, the college services company. Giving back is important to Scott. He is on the Board of Directors for the Make-A-Wish Foundation/Metro New York, and is a member of its Governance and CEO Search Committees.