Manager, Brand Communications, PEOPLE
Alyssa is Brand Communications Manager for PEOPLE. In this position, she is responsible for promoting the weekly magazine, People.com, and events, in addition to helping increase visibility for PEOPLE’s executives, editors, and reporters. Alyssa also leads PR for PeopleTV, the ad-supported streaming network from PEOPLE and Entertainment Weekly. She works to promote the network, as well as individual shows, executives, and talent.
Prior to joining Time Inc. (now Meredith Corp.), Alyssa was Senior Account Executive at the Manhattan-based entertainment public relations agency, FerenComm, where her client roster included: Bravo, CNBC, Crackle, Travel Channel, SundanceTV, and more. Before joining FerenComm, she was Account Executive at the entertainment public relations and marketing agency, Beck Media & Marketing. While working for this agency in both Los Angeles and New York City, her client roster included: NBCUniversal, Hulu, National Geographic Channel, award-winning actors, and more.
In addition to being an Advisory Board member for Cornell’s Communication Department, Alyssa is a Cornell Alumni Admissions Ambassador and, while living in Los Angeles, helped to coordinate the Cornell in Hollywood internship program. Alyssa graduated from Cornell University in 2012, receiving her Bachelor of Science in Communication, with a minor in Development Sociology.