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Brooke Erin Duffy

Brooke Duffy

Associate Professor

478 Mann Library

Brooke Erin Duffy conducts research at the intersection of media, culture, and technology; her interests include social media production; media and creative industries; digital labor; and gender and feminist media studies. She holds a Ph.D. in communication from the University of Pennsylvania’s Annenberg School for Communication.

Selected Publications

Journal Publications

Presentations and Activities

  • "Facebook for academics": The convergence of self-branding and social media logic on International Communication Association. May 2017. International Communication Association. San Diego.
  • Production politics: Gender, feminism, and social media labor. Association of Internet Researchers Conference. October 2016. Association of Internet Researchers. Berlin, Germany .
  • Gender and invisible labor: From “women’s work” to “post for exposure”. Annual Meeting of the Cultural Studies Association . June 2016. Cultural Studies Association. Philadelphia, PA.
  • Female entrepreneurship in the digital economy: Worker subjectivities through an Instagram filter. TtW2016. March 2016. Theorizing the Web. New York, New York .
  • The labor of visibility: Gendered self-expression in the social media imaginary. Association of Internet Researchers Conference. October 2015. Association of Internet Researchers. Phoenix, AZ.
  • Fashioning the gendered self through social media: Personal branding and productive consumption among aspiring creative professionals. International Communication Association Annual Conference. May 2015. ICA . San Juan, Puerto Rico .