Brooke Erin Duffy

Brooke Erin Duffy conducts research at the intersection of media, culture, and technology; her interests include social media production; media and creative industries; digital labor; and gender and feminist media studies. She holds a Ph.D. in communication from the University of Pennsylvania’s Annenberg School for Communication.

Additional Links

Personal

Selected Publications

Journal Publications

Duffy, B., & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: A digital double bind. Information, Communication, and Society. 20:843-859.
Duffy, B. E. (2016). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies. 19:441-457.
Duffy, B. E. (2015). Amateur, autonomous, collaborative: Myths of aspiring female cultural producers in Web 2.0. Critical Studies in Media Communication. 23:48-64.
Duffy, B. (2015). Commentary and Criticism: Gendering the labor of social media production. Feminist Media Studies. 15:710-714.
Duffy, B. E., & Hund, E. (2015). “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers. Social Media + Society. 1:1-11.
Duffy, B. E. (2013). Manufacturing authenticity: The rhetoric of ‘real’ in women’s magazines. Communication Review. 16:132-154.
Duffy, B., Liss-Mariño, T., & Sender, K. (2011). Reflexivity in Television Depictions of Media Industries: Peeking Behind the Gilt Curtain. Communication, Culture & Critique. 4:296-313.
Duffy, B. E. (2010). Empowerment through endorsement? Polysemic meaning in Dove’s user-generated advertising. Communication, Culture & Critique. 3:26-43.

Books

Duffy, B. (2017). (Not) Getting Paid to Do What You Love: Gender, Social Media, and Aspirational Work. p. 320 Yale University Press, New Haven, CT.
Duffy, B. E. (2011). Remake, Remodel: Women's Magazines in the Digital Age. University of Illinois Press, Champaign.

Presentations and Activities

"Facebook for academics": The convergence of self-branding and social media logic on Academia.edu. International Communication Association. May 2017. International Communication Association. San Diego.
Production politics: Gender, feminism, and social media labor. Association of Internet Researchers Conference. October 2016. Association of Internet Researchers. Berlin, Germany .
Gender and invisible labor: From “women’s work” to “post for exposure”. Annual Meeting of the Cultural Studies Association . June 2016. Cultural Studies Association. Philadelphia, PA.
Female entrepreneurship in the digital economy: Worker subjectivities through an Instagram filter. TtW2016. March 2016. Theorizing the Web. New York, New York .
The labor of visibility: Gendered self-expression in the social media imaginary. Association of Internet Researchers Conference. October 2015. Association of Internet Researchers. Phoenix, AZ.
Fashioning the gendered self through social media: Personal branding and productive consumption among aspiring creative professionals. International Communication Association Annual Conference. May 2015. ICA . San Juan, Puerto Rico .