Brooke Erin Duffy

Brooke Erin Duffy conducts research at the intersection of media, culture, and technology; her interests include social media production; media and creative industries; digital labor; and gender and feminist media studies. She holds a Ph.D. in communication from the University of Pennsylvania’s Annenberg School for Communication.

Additional Links

Personal

Selected Publications

Journal Publications

Duffy, B. (2020). Algorithmic Precarity in Cultural Work. Communication and the Public. 5:103–107.
Duffy, B., & Pooley, J. (2019). Idols of promotion: The triumph of self-branding in an age of precarity. Journal of Communication. 69:26–48.
Duffy, B., & Chan, N. (2019). “You never really know who’s looking”: Imagined surveillance across social media platforms. New Media & Society. 21:119–138.
Petre, C., Duffy, B., & Hund, E. (2019). “Gaming the System”: Platform Paternalism and the Politics of Algorithmic Visibility. Social Media & Society. 1-12.
Duffy, B., & Schwartz, B. (2018). Digital "women's work?" Job recruitment ads and the feminization of social media employment. New Media & Society. 20:2972 - 2989.
Duffy, B., & Pruchniewska, U. (2017). Gender and self-enterprise in the social media age: A digital double bind. Information, Communication & Society. 20:843-859.
Duffy, B. E. (2016). The romance of work: Gender and aspirational labour in the digital culture industries. International Journal of Cultural Studies. 19:441-457.
Duffy, B. E. (2015). Amateur, autonomous, collaborative: Myths of aspiring female cultural producers in Web 2.0. Critical Studies in Media Communication. 23:48-64.
Duffy, B. (2015). Commentary and Criticism: Gendering the labor of social media production. Feminist Media Studies. 15:710-714.
Duffy, B. E., & Hund, E. (2015). “Having it All” on Social Media: Entrepreneurial Femininity and Self-Branding Among Fashion Bloggers. Social Media + Society. 1:1-11.

Presentations and Activities

"Facebook for academics": The convergence of self-branding and social media logic on Academia.edu. International Communication Association. May 2017. International Communication Association. San Diego.
Production politics: Gender, feminism, and social media labor. Association of Internet Researchers Conference. October 2016. Association of Internet Researchers. Berlin, Germany .
Gender and invisible labor: From “women’s work” to “post for exposure”. Annual Meeting of the Cultural Studies Association . June 2016. Cultural Studies Association. Philadelphia, PA.
Female entrepreneurship in the digital economy: Worker subjectivities through an Instagram filter. TtW2016. March 2016. Theorizing the Web. New York, New York .
The labor of visibility: Gendered self-expression in the social media imaginary. Association of Internet Researchers Conference. October 2015. Association of Internet Researchers. Phoenix, AZ.
Fashioning the gendered self through social media: Personal branding and productive consumption among aspiring creative professionals. International Communication Association Annual Conference. May 2015. ICA . San Juan, Puerto Rico .