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Christofer Skurka


  • B.A., Aquinas College
  • M.A., University of Illinois, Urbana-Champaign

Research Interests

Persuasion, discrete emotion, health behavior, message design and effects, health campaigns, tobacco messaging, climate change communication, health disparities, experimental design


  • Niederdeppe, J., Kellogg, M., Skurka, C., & Avery, R. (2018). Market-level exposure to state antismoking media campaigns and public support for tobacco control policy in the United States, 2001-2002. Tobacco Control
  • Quick, B. L., LaVoie, N. R., Reynolds-Tylus, T., Martinez-Gonzalez, A., & Skurka, C. (2018). An examination of the underlying mechanisms of fear-control processing: An extension of the Extended Parallel Process Model. Health Communication, 33, 379-391. doi:10.1080/10410236.2016.1266738
  • Skurka, C., Niederdeppe, J., Romero-Canyas, R., & Acup, D. (2018). Pathways of influence in emotional appeals: Benefits and tradeoffs of using fear or humor to promote climate change-related intentions and risk perceptions. Journal of Communication, 68, 169-193. doi:10.1093/joc/jqx008
  • Skurka, C., Quick., B. L., Reynolds-Tylus, T., Short, T., & Bryan, A. (2018). An evaluation of a college campus emergency preparedness intervention. Journal of Safety Research, 65, 67-72. doi:10.1016/j.jsr.2018.02.003
  • Byrne, S., Greiner Safi, A., Kemp, D., Skurka, C., Davydova, J., Scolere, L., . . . Niederdeppe, J. (2017). Effects of varying color, imagery, and text of cigarette package warning labels among socioeconomically disadvantaged middle school youth and adult smokers. Health Communication. doi:10.1080/10410236.2017.1407228
  • Skurka, C. (2017). Communicating inequalities to enhance support for obesity-prevention policies: The role of social comparisons, age frames, and emotions. Health Communication. doi:10.1080/10410236.2017.1405477
  • Skurka, C., Kemp, D., Davydova, Y., Thrasher, J., Byrne, S., Greiner Safi, A.,…Niederdeppe, J. (2017). Effects of cigarette pack graphic warning label size on visual attention, negative affect, and smoking-related intentions among disadvantaged populations. Nicotine & Tobacco Research. doi:10.1093/ntr/ntx244