Drew Margolin

Assistant Professor

472 Mann Library Building

Research Focus

The internet, and social media in particular, have made individual and institutional discourse visible like never before. Yet the mechanisms that shape the production of discourse — what leads individuals or institutions to speak up, whom do they address, what do they say — is not yet well understood. My research focuses on understanding these dynamics through the quantitative aggregation of collective communication behavior. In particular, my approach emphasizes the role that accountability, credibility, and legitimacy within social networks and communities play in shaping observable discourse.


-- The social structural conditions that encourage reason-based responses to facts and criticism
-- The semantic signatures of coordinated efforts to manipulate audiences or obscure facts
-- The evolution of conversations in response to unpredictable events or shocks

Because my research focuses on the role of social pressure from potentially large communities, my methods emphasize natural experiments and other treatments where behavior can be observed in its natural social context and where its consequences are real.

Selected Publications

Journal Publications

Conference Proceedings

  • Margolin, D., Liao, W., & Lin, Y. (2015). Conversing in Reflective Glory: A Systematic Study Using National Football League Games. Proceedings of the 9th International Conference on Weblogs and Social Media (ICWSM).. AAAI, AAAI.
  • Hannak, A., Margolin, D., Keegan, B., & Weber, I. (2014). Get back! You don't know me like that: The social mediation of fact checking interventions in Twitter conversations. Proceedings of the 8th International Conference on Weblogs and Social Media (ICWSM).. AAAI, AAAI.
  • Lin, Y., Margolin, D., Keegan, B., & Lazer, D. (2013). Voices of victory: a computational focus group framework for tracking opinion shift in real time. Proceedings of the 22nd international conference on World Wide Web. AAAI, AAAI.