Jeff Niederdeppe is an Associate Professor in the Department of Communication at Cornell University. His research examines the mechanisms and effects of mass media campaigns, strategic health messages, and news coverage in shaping health behavior, health disparities, and social policy. He has published over 100 peer-reviewed articles in communication, public health, health policy, and medicine journals, and his work has been funded in recent years by the National Institutes of Health, National Science Foundation, Department of Agriculture, Environmental Protection Agency, Robert Wood Johnson Foundation, and Town Creek Foundation. He is an Associate Editor of Communication Methods and Measures and serves on the editorial boards for eight other journals.
Awards and Honors
- Early Career Award (2016) Public Health Education and Health Promotion (PHEP) Section of the American Public Health Association (APHA)
- SUNY Chancellor’s Award for Excellence in Teaching (2015) State University of New York
- Lewis Donohew Outstanding Scholar in Health Communication (2014) Kentucky Conference on Health Communication
- Young Faculty Teaching Excellence Award (2012) CALS, Cornell University
- Niederdeppe, J., Avery, R., Byrne, S., & Siam, T. (2016). Variations in state use of antitobacco message themes predict youth smoking prevalence in the USA, 1999–2005. Tobacco Control . 25:101-107.
- Niederdeppe, J., Avery, R. J., Kellogg, M. D., & Mathios, A. (2016). Mixed Messages, Mixed Outcomes: Exposure to Direct-to-Consumer Advertising for Statin Drugs is Associated with More Frequent Visits to Fast Food Restaurants and Exercise. Health Communication.
- Niederdeppe, J., Roh, S., & Dreisbach, C. (2016). How Narrative Focus and a Statistical Map Shape Health Policy Support Among State Legislators. Health Communication. 31:242-255.
- Niederdeppe, J., Heley, K., & Barry, C. L. (2015). Inoculation and narrative strategies in competitive framing of three health policy issues. Journal of Communication. 65:838-862. .
- Niederdeppe, J., Roh, S., & Shapiro, M. A. (2015). Acknowledging individual responsibility while emphasizing social determinants in narratives to promote obesity-reducing public policy: A randomized experiment. PLoS One. 10:e0117565.
- Niederdeppe, J. (2014). Conceptual, empirical, and practical issues in developing valid measures of media campaign exposure. Communication Methods and Measures. 8:138-161.
- Niederdeppe, J., Lee, T., Kim, H. K., Robbins, R., Kirshenblat, D., Standridge, K., Kresovich, A., Jensen, J., & Fowler, E. F. (2014). Content and effects of news stories about uncertain cancer causes and preventive behaviors. Health Communication. 29:332-346.
- Niederdeppe, J., Gollust, S., & Barry, C. L. (2014). Inoculation in competitive framing: Examining message effects on policy preferences. Public Opinion Quarterly. 78:634-655.
- Niederdeppe, J., Shapiro, M. A., Kim, H. K., Bartolo, D., & Porticella, N. (2014). Narrative persuasion, causality, complex integration, and support for obesity policy. Health Communication. 29:431-444.
- Niederdeppe, J., Bigman, C., Gonzales, A. L., & Gollust, S. (2013). Communication about health disparities in the mass media. Journal of Communication. 63:#N/A.