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Melissa Seipel

Education

  • B.A., Brigham Young University
  • M.A., Brigham Young University

Research Interests

Media effects, entertainment media, entertainment education, narrative persuasion, parasocial interactions, emotions

Publications

  • Seipel, M., Freeman, J., & Brubaker, P. (2017). Key factors in understanding trends in Hollywood product placements from 2005 to 2015. Journal of Promotion Management. doi: 10.1080/10496491.2017.1408525
  • Wilson, C., Callister, M., Seipel, M. (2018). ‘Everything is not Pleasantville’: Reframing public relations encroachment as work group autonomy in higher education. Public Relations Journal, 11(3), 1-22.

Awards

  • Best Paper Abstract, Entertainment Studies Interest Group, AEJMC Midwinter Conference 2017
  • Arthur W. Page Society Case Study Competition, 2nd Place, 2017