Senior Vice President, Integrated Marketing and Client Solutions, AMC
As SVP, Integrated Marketing and Client Solutions for AMC, Melissa leads a team responsible for developing and executing 360 marketing solutions for network partners, and for the creation of all go-to-market initiatives supporting AMC programming targeting the advertiser community. She has created award-winning content and custom campaigns that merge the brand initiatives of some of the top series of all time (Mad Men, The Walking Dead, Breaking Bad) with those of leading national advertisers.
Prior to joining AMC, Melissa was vice president of marketing activation and promotion at CBS Radio, where she led campaigns between national clients and CBS affiliated radio stations throughout the United States and managed programs for GM, Chrysler, Panasonic, AOL, Monster.com, Turner, and ATT among other accounts. Earlier in her career, she worked in music television, as Director of Consumer Marketing at VH1 and in Affiliate and Consumer Marketing at MTV. Melissa has also worked in public relations and as an entertainment marketing consultant for clients including: Nintendo, Unilever, and PepsiCo.
Melissa earned a Bachelor of Science degree from Cornell University, and she enjoys remaining connected with students and faculty. She lives in Chappaqua, NY where she loves to relax and spend time with her husband Seth, two daughters, and several pets.