Media psychology including: psychology of narrative, psychology of entertainment media, and, psychology of narrative health and risk messages. Current research focuses on how audiences process and understand story characters in a variety of entertainment and persuasive messages.
My current focus is on the psychological processes involved in understanding characters in stories across a broad spectrum of media and stories including health messages, commercial messages and entertainment. Other scholarly work is aimed at the role of theory in creating generalizable knowledge.
Psychology of Entertainment Media (Comm 4220), Advanced Communication Theory (Comm 6810), and Seminar in Psychology of Entertainment (Comm 7220).
Awards and Honors
- Top Paper Panel (First Author Jeff Niederdeppe) (2010) Health Communication Division of the International Communication Association
- Top Paper Panel (First Author Hyo Pak), Mass Communication Division (2008) International Communication Association
- Top Paper (2005) Information Systems Division of the International Communication Association
- Top Paper (2004) Information Systems Division of the International Communication Association
- Top Paper (2002) Information Systems Division of the International Communication Association
- Zhou, S., & Shapiro, M. A. (2017). Reducing resistance to narrative persuasion about binge drinking: The role of self-activation and habitual drinking behavior. Health Communication. 32:1297-1309.
- Zhou, S., Shapiro, M. A., & Wansink, B. (2017). The audience eats more if a movie character keeps eating: An unconscious mechanism for media influence on eating behaviors. Appetite. 108:407–415.
- Shapiro, M. A., & Kim, . (2016). When bad things happen to a protagonist like you: The role of self in resistance to negatively framed health narratives. Journal of Health Communication. 21:1227-1235 .
- Steinhardt, J., & Shapiro, M. A. (2015). Framing Effects in Narrative and Non-Narrative Risk Messages. Risk analysis : an official publication of the Society for Risk Analysis. 35:1423-1436.
- Lee, T., Shapiro, M. A., & Niederdeppe, J. (2014). Deeper processing is associated with support for policies to reduce obesity. Health Communication. 29:791-801.
- Lee, T., & Shapiro, M. A. (2014). The interaction of affective dispositions, moral judgments, and intentionality in assessing narrative characters: Rationalist and intuitionist sequences. Communication Theory. 24:146-164.
- Shapiro, M. A., & Kim, H. (2012). Realism judgments and mental resources: A cue processing model of media narrative realism. Media Psychology. 15:93-119.
- Shapiro, M. A., Porticella, N., Jiang, L. C., & Gravani, R. B. (2011). Predicting intentions to adopt safe home food handling practices: Applying the theory of planned behavior. Appetite. 56:96-103.
- Shapiro, M. A., Barriga, C., & Beren, J. (2010). Causal attribution and perceived realism of stories. Media Psychology. 13:273-300.
- Barriga, C. A., Shapiro, M. A., & Fernandez, M. L. (2010). Science Information in Fictional Movies: Effects of Context and Gender. Science Communication. 32:3-24.
Presentations and Activities
- Reducing Resistance to a Loss-framed Narrative Message about Binge Drinking. International Communication Association. May 2015. San Juan, Puerto Rico.
- Testing Effects of Wishful Thinking and Similarity on Identification and Narrative Persuasion. International Communication Association. May 2015. San Juan, Puerto Rico.
- Processing media story characters: A 'Theory of Mind' model. International Communication Association. 2013. London.
- Empathy as a mediator of the relationship between emotion and credibility. International Communication Association. 2011. Boston.