Michael Shapiro

Professor

481 Mann Library Building
(607) 255-6356

Media psychology including: psychology of narrative, psychology of entertainment media, and, psychology of narrative health and risk messages—particularly the role of realism, emotion, and empathy in processing story characters and in attitude change and persuasion.

Research Focus

My current focus is on the psychological processes involved in understanding characters in stories across a broad spectrum of media and stories including health messages, commercial messages and entertainment. Other scholarly work is aimed at the role of theory in creating generalizable knowledge.

Teaching Focus

Psychology of Entertainment Media (Comm 4220), Advanced Communication Theory (Comm 6810), and Seminar in Psychology of Entertainment (Comm 7220).

Awards and Honors

  • Top Paper Panel (First Author Jeff Niederdeppe) (2010) Health Communication Division of the International Communication Association
  • Top Paper Panel (First Author Hyo Pak), Mass Communication Division (2008) International Communication Association
  • Top Paper (2005) Information Systems Division of the International Communication Association
  • Top Paper (2004) Information Systems Division of the International Communication Association
  • Top Paper (2002) Information Systems Division of the International Communication Association

Selected Publications

Journal Publications

Book Chapters

  • Shapiro, M. A., & Peña, J. (2009). Generalizability and validity in digital game research. p. 389-403 Serious games: Mechanisms and effects U. Ritterfeld, M. Cody & P. Vorderer (ed.), Routledge.
  • Shapiro, M. A., Peña-Herborn, J., & Hancock, J. T. (2006). Realism,imagination, and narrative video games. p. 275-289 Playing video games: Motives, responses, and consequences P. Vorderer & J. Bryant (ed.), Lawrence Erlbaum Publishers, Mahwah, NJ.

Presentations and Activities

  • Reducing Resistance to a Loss-framed Narrative Message about Binge Drinking. International Communication Association. May 2015. San Juan, Puerto Rico.
  • Testing Effects of Wishful Thinking and Similarity on Identification and Narrative Persuasion. International Communication Association. May 2015. San Juan, Puerto Rico.
  • Processing media story characters: A 'Theory of Mind' model. International Communication Association. 2013. London.
  • Empathy as a mediator of the relationship between emotion and credibility. International Communication Association. 2011. Boston.