Sahara Byrne

Associate Professor

482 Mann Library Building
(607) 255-8058

My most recent research aims to explain and predict when unintended effects occur in response to persuasive and strategic messages, especially those that are designed to be pro-social – such as health campaigns. I am especially interested in testing when and why youth resist campaigns, interventions, and policies designed to protect them from engaging in risky behaviors.

Research Focus

Unintended effects of persuasive messaging, youth and media, health communication

Teaching Focus

Media effects, Media and Human Development, Persuasion, Strategic Communication

Awards and Honors

  • Chancellor's Award for Excellence in Teaching (2013) State University of New York
  • Innovative Teaching Award (2012) Cornell University College of Agriculture and Life Sciences
  • Merrill Presidential Scholar Teaching Impact (2012) Cornell University
  • Faculty Honoree With Distinction (2010) Cornell University Office or Fraternity and Sorority Affairs

Selected Publications

Journal Publications