My most recent research aims to explain and predict when unintended effects occur in response to persuasive and strategic messages, especially those that are designed to be pro-social – such as health campaigns. I am especially interested in testing when and why youth resist campaigns, interventions, and policies designed to protect them from engaging in risky behaviors.
Unintended effects of persuasive messaging, youth and media, health communication
Media effects, Media and Human Development, Persuasion, Strategic Communication
Awards and Honors
- Chancellor's Award for Excellence in Teaching (2013) State University of New York
- Innovative Teaching Award (2012) Cornell University College of Agriculture and Life Sciences
- Merrill Presidential Scholar Teaching Impact (2012) Cornell University
- Faculty Honoree With Distinction (2010) Cornell University Office or Fraternity and Sorority Affairs
- Schuldt, J., McComas, K. A., & Byrne, S. (2016). Communicating about ocean health: Theoretical and practical considerations. Philosophical Transactions of the Royal Society B.
- Byrne, S., Katz, S., Mathios, A., & Niederdeppe, J. (2014). Do the ends justify the means? A test of alternatives to the FDA proposed cigarette warning labels. Health Communication.
- Byrne, S., Katz, S. J., Lee, T., Linz, D., & McIlrath, M. (2014). Peers, predators, and porn: Predicting parental underestimation of children's risky online experiences. Journal of Computer-Mediated Communication. 19:215-231.
- Byrne, S., Niederdeppe, J., Avery, R., & Cantor, J. (2013). "When diet and exercise are not enough": An examination of lifestyle change inefficacy claims in direct-to-consumer advertising. Health Communication. 28:800-813.
- Niederdeppe, J., Byrne, S., Avery, R., & Cantor, J. (2013). Exposure to direct-to-consumer pharmaceutical advertising, diagnosis with high cholesterol, and statin use. Journal of General Internal Medicine. 28:886-893.
- Byrne, S., Gay, G. K., Pollak, J. P., Gonzales, A. L., Retelny, D., Lee, T., & Wansink, B. (2012). Caring for mobile phone based avatars can influence youth eating behaviors. Journal of Children and Media. 6:83 - 89.
- Byrne, S., Guillory, J., Mathios, A., Avery, R., & Hart, P. S. (2012). The unintended consequences of disclosure: The impact of manipulating sponsor identification on the perceived credibility and effectiveness of smoking cessation advertisements. Journal of Health Communication. 17:1119-1137.
- Byrne, S., & Lee, T. (2011). Toward predicting youth resistance to internet risk prevention strategies. Journal of Broadcasting and Electronic Media. 55:90-113.