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Sahara Byrne

picture of Sahara Byrne


482 Mann Library Building
(607) 255-8058

My most recent research aims to explain and predict when unintended effects occur in response to persuasive and strategic messages, especially those that are designed to be pro-social – such as health campaigns. I am especially interested in testing when and why youth resist campaigns, interventions, and policies designed to protect them from engaging in risky behaviors.

Research Focus

Unintended effects of persuasive messaging, youth and media, health communication

Teaching Focus

Media effects, Media and Human Development, Persuasion, Strategic Communication

Awards and Honors

  • ISS Research Fellowship (2019) Institute for the Social Sciences
  • Donald C. Burgett Distinguished Advising Award (2017) College of Agriculture and Life Sciences
  • Kendall S. Carpenter Memorial Advising Award (2016) College of Agriculture and Life Sciences
  • Chancellor's Award for Excellence in Teaching (2013) State University of New York
  • Innovative Teaching Award (2012) Cornell University College of Agriculture and Life Sciences

Selected Publications

Journal Publications