Senior Advisor and Executive in Residence, Interactive Advertising Bureau
Scott Schiller is a consummate media executive known for growing businesses and developing people. Entire career hallmarks include creating and maintaining a competitive advantage for brands and their marketing partners during a period of intense disruption in the business. He brings a wealth of experience on the critical aspects of communication success at the intersection of content, context, and data.
Scott has been at the forefront of audience convergence, particularly full-episode video and original content. At NBCUniversal, he built and led a $500 million internet media advertising business that resulted from refining 16 separate sales/marketing organizations brought together with the acquisition of NBCUniversal by Comcast. Prior, Scott spent the majority of his career in marketing, sales management, and media roles with increasing responsibility at a wide variety of entrepreneurial and Fortune 50 companies. He was responsible for business transformation, team alignment, and advancing talent.
Scott was a co-founder of the Interactive Advertising Bureau as part of a small group of industry leaders who imagined the future business opportunity for digital media. Today, he is its Executive in Residence and leads the Digital Media Sales Certification program with more 15,000 participants to date.
Scott is on the advisory board of Cornell’s Department of Communication, an Adjunct Assistant Professor at NYU's Stern School of Business, and serves on the Board of Directors of Make-A-Wish/Metro New York, where he is chair of the Governance Committee. He earned a BA in Economics from Cornell University and has an MBA in Marketing and Finance from the Kellogg School of Management, at Northwestern University.