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Yiwei Xu

Education

  • M.A., Communication, Clemson University
  • B.A., Advertising, Shanghai Normal University

Research Interests

Media psychology; health risk communication; strategic health message design and effects; social determinants of health; health policy

Publications

  • Xu, Y., Margolin, D., & Niederdeppe, J. (2020). Testing strategies to increase source credibility through strategic message design in the context of vaccination and vaccine hesitancy. Health Communication. Advance online publication.  https://doi.org/10.1080/10410236.2020.1751400
  • Ash, E., Xu, Y., Jenkins, A., & Kumanyika, C. (2019). Framing use of force: An analysis of news organizations’ social media posts about police shootings. Electronic News, 13(2), 93-107. https://doi.org/10.1177/1931243119850239

Awards

  • CALS Alumni Association Grant Funding, 2020, Cornell University College of Agriculture and Life Sciences.
  • Cornell Fellowship recipient, 2018, Cornell University.
  • Master’s Degree Candidate Research Assistant Award, 2018, Clemson University College of Behavioral, Social & Health Sciences.
  • Outstanding Graduate Student, 2018, Clemson University Department of Communication.
  • Outstanding Graduate Researcher, 2018, Clemson University Department of Communication.
  • Outstanding Graduate of Shanghai, 2016, Ministry of Education of Shanghai.

Conference Involvement

  • Xu, Y., Margolin, D., & Niederdeppe, J. (2020, May). Testing strategies to increase source credibility through strategic message design in the context of vaccination and vaccine hesitancy. Paper presented at the annual conference of the International Communication Association, Gold Coast, Australia (Virtual conference).
  • Xu, Y. (2019, August). The role of social distance in narrative persuasion for risk prevention. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Toronto, ON.
  • Ash, E., Xu, Y., Jenkins, A., & Kumanyika, C. (2018, May). Framing use of force: an analysis of news organizations’ social media posts about police shootings. Paper presented at the annual conference of the International Communication Association, Prague, Czech Republic.
  • Xu, Y. (2017, August). Media framing effects of public service announcements about the HPV vaccine. Paper presented at the annual conference of the Association for Education in Journalism and Mass Communication, Chicago, IL.