Back to top

Technology and Social Behavior

A flood of new communications technologies have emerged over the past few decades, including e-mail, instant messaging, blogging and micro-blogging, text messaging, video conferencing, social networking sites, virtual reality, and many more. Our group brings together researchers who are interested in the design, usage and implications of these technologies. We use a variety of theoretical lenses to look at how these technologies shape communication processes, social interaction, individual behavior, and broader society. Some examples of our current and recent studies include: content analysis of public postings on Twitter; understanding how technology can shape deception in online dating profiles and instant messaging; using mobile devices to motivate healthier eating habits in children; studying reward distribution in computer-mediated work teams; using social network tools to motivate people to conserve energy; designing tools to support intercultural communication; studying the role of information technology in management of organizational knowledge.